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Have you made your website mobile friendly yet?  If not, you are potentially looking at lost traffic and a significant drop in search engine rankings not too far down the road according to our friends at Google.

Google has been talking about their preference for mobile friendly and responsive websites for some time now – you may not have noticed, but they have even been telling mobile users which sites are responsive in their SERPs or search results (see image to the right), so that users can chose results that provide a more positive user experience.

Why the recent push for a mobile (responsive) website?

Google recently got very specific about the impact of not having a mobile website – on Thursday, February 26, 2015 on Webmaster Central Blog, Google announced that effective from April 21, 2015, it will update its search algorithm so that comparable mobile sites will rank higher than non-mobile friendly sites in mobile search results.

According to the announcement, Google said:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

To view the full announcement and blog post, check out Google’s Webmaster Central Blog.

SEO Impact for Non-Mobile Friendly or Non-Responsive Websites?

The message is clear, if your current website isn’t mobile friendly (Google prefers Responsive websites), it will start to drop in Google’s mobile search results. So pay attention to your search engine results pages (SERPs) and your site volume, and more importantly, put together a plan to upgrade your website to a responsive site.

Why Go Responsive?

Google’s announcement isn’t the only reason you should upgrade to a responsive web design. For more information about responsive (mobile friendly) websites and how they can positively impact your business, read our recent blog.

Or contact us today to learn how we can re-design or upgrade your site..

Have you made your website mobile friendly yet?  If not, you are potentially looking at lost traffic and a significant drop in search engine rankings not too far down the road according to our friends at Google.

Google has been talking about their preference for mobile friendly and responsive websites for some time now – you may not have noticed, but they have even been telling mobile users which sites are responsive in their SERPs or search results (see image to the right), so that users can chose results that provide a more positive user experience.

Why the recent push for a mobile (responsive) website?

Google recently got very specific about the impact of not having a mobile website – on Thursday, February 26, 2015 on Webmaster Central Blog, Google announced that effective from April 21, 2015, it will update its search algorithm so that comparable mobile sites will rank higher than non-mobile friendly sites in mobile search results.

According to the announcement, Google said:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

To view the full announcement and blog post, check out Google’s Webmaster Central Blog.

SEO Impact for Non-Mobile Friendly or Non-Responsive Websites?

The message is clear, if your current website isn’t mobile friendly (Google prefers Responsive websites), it will start to drop in Google’s mobile search results. So pay attention to your search engine results pages (SERPs) and your site volume, and more importantly, put together a plan to upgrade your website to a responsive site.

Why Go Responsive?

Google’s announcement isn’t the only reason you should upgrade to a responsive web design. For more information about responsive (mobile friendly) websites and how they can positively impact your business, read our recent blog.

Or contact us today to learn how we can re-design or upgrade your site..

Have you made your website mobile friendly yet?  If not, you are potentially looking at lost traffic and a significant drop in search engine rankings not too far down the road according to our friends at Google.

Google has been talking about their preference for mobile friendly and responsive websites for some time now – you may not have noticed, but they have even been telling mobile users which sites are responsive in their SERPs or search results (see image to the right), so that users can chose results that provide a more positive user experience.

Why the recent push for a mobile (responsive) website?

Google recently got very specific about the impact of not having a mobile website – on Thursday, February 26, 2015 on Webmaster Central Blog, Google announced that effective from April 21, 2015, it will update its search algorithm so that comparable mobile sites will rank higher than non-mobile friendly sites in mobile search results.

According to the announcement, Google said:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

To view the full announcement and blog post, check out Google’s Webmaster Central Blog.

SEO Impact for Non-Mobile Friendly or Non-Responsive Websites?

The message is clear, if your current website isn’t mobile friendly (Google prefers Responsive websites), it will start to drop in Google’s mobile search results. So pay attention to your search engine results pages (SERPs) and your site volume, and more importantly, put together a plan to upgrade your website to a responsive site.

Why Go Responsive?

Google’s announcement isn’t the only reason you should upgrade to a responsive web design. For more information about responsive (mobile friendly) websites and how they can positively impact your business, read our recent blog.

Or contact us today to learn how we can re-design or upgrade your site..

What Is Responsive Web Design?

Basically, responsive website Design is ‘Serving Your Website on ALL Devices‘. Responsive is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones.)

Google’s Matt Cutts provides a great, non-technical explanation: “Responsive design just means that the page works totally fine whether you access the website URL with a desktop browser or whether you access that website URL with mobile browser,” Cutts said. “Things will rescale, the page size will be taken into account.”

Why Responsive?

The use of mobile devices to surf the web is growing at an astronomical pace that is why there is this relatively new development to ensure optimisation for those mobile devices.

Mobile devices are often constrained by display size and require a different approach to how content is laid out on screen.

BENEFITS

• Responsive web design responds to the needs of the users and the devices they are using.
• The layout changes based on the size and capabilities of the device. For example, on a phone, users would see content shown in a single column view; a tablet might show the same content in two columns.
• Responsive web design also improves Search Engine Optimisation and highly recommended by GOOGLE.
• Convenient – Only one website needs to be updated and the changes take effect on the multiple devices accordingly. No separate website is created for a mobile site as previously sought out as a solution, a few years ago.

What Is Responsive Web Design?

Basically, responsive website Design is ‘Serving Your Website on ALL Devices‘. Responsive is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones.)

Google’s Matt Cutts provides a great, non-technical explanation: “Responsive design just means that the page works totally fine whether you access the website URL with a desktop browser or whether you access that website URL with mobile browser,” Cutts said. “Things will rescale, the page size will be taken into account.”

Why Responsive?

The use of mobile devices to surf the web is growing at an astronomical pace that is why there is this relatively new development to ensure optimisation for those mobile devices.

Mobile devices are often constrained by display size and require a different approach to how content is laid out on screen.

BENEFITS

• Responsive web design responds to the needs of the users and the devices they are using.
• The layout changes based on the size and capabilities of the device. For example, on a phone, users would see content shown in a single column view; a tablet might show the same content in two columns.
• Responsive web design also improves Search Engine Optimisation and highly recommended by GOOGLE.
• Convenient – Only one website needs to be updated and the changes take effect on the multiple devices accordingly. No separate website is created for a mobile site as previously sought out as a solution, a few years ago.