{"id":762,"date":"2015-03-20T04:35:09","date_gmt":"2015-03-20T04:35:09","guid":{"rendered":"https:\/\/www.be-ant.com\/?p=1"},"modified":"2015-03-20T04:35:09","modified_gmt":"2015-03-20T04:35:09","slug":"google-to-penalise-non-responsive-websites-3","status":"publish","type":"post","link":"https:\/\/new.be-ant.com\/?p=762","title":{"rendered":"Google set to penalise non-mobile sites from April 21st"},"content":{"rendered":"<p style=\"text-align: justify;\">Have you made your website mobile friendly yet?\u00a0 If not, you are potentially looking at lost traffic and a significant drop in search engine rankings not too far down the road according to our friends at Google.<\/p>\n<p style=\"text-align: justify;\">Google has been talking about their <a href=\"https:\/\/developers.google.com\/webmasters\/mobile-sites\/mobile-seo\/overview\/select-config?hl=en\" target=\"_blank\">preference for mobile friendly and responsive websites<\/a> for some time now \u2013 you may not have noticed, but they have even been telling mobile users which sites are responsive in their SERPs or search results (see image to the right), so that users can chose results that provide a more positive user experience.<\/p>\n<h2 style=\"text-align: justify;\">Why the recent push for a mobile (responsive) website?<\/h2>\n<p style=\"text-align: justify;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft wp-image-358 \" src=\"https:\/\/new.be-ant.com\/wp-content\/uploads\/2015\/03\/responsive-1.png\" alt=\"responsive\" width=\"311\" height=\"335\" \/>Google recently got very specific about the impact of not having a mobile website &#8211; on Thursday, February 26, 2015 on Webmaster Central Blog, <strong>Google announced that effective from April 21, 2015, it will update its search algorithm so that comparable mobile sites will rank higher than non-mobile friendly sites in mobile search results<\/strong>.<\/p>\n<p style=\"text-align: justify;\">According to the announcement, Google said:<\/p>\n<p style=\"text-align: justify;\"><em>\u201cStarting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.\u201d<\/em><\/p>\n<p style=\"text-align: justify;\">To view the full announcement and blog post, check out <a href=\"http:\/\/googlewebmastercentral.blogspot.com\/2015\/02\/finding-more-mobile-friendly-search.html\" target=\"_blank\">Google\u2019s Webmaster Central Blog<\/a>.<\/p>\n<h2>SEO Impact for Non-Mobile Friendly or Non-Responsive Websites?<\/h2>\n<p style=\"text-align: justify;\">The message is clear, if your current website isn\u2019t mobile friendly (<a href=\"http:\/\/www.marketpath.com\/blog\/8-reasons-to-have-a-responsive-web-design-infographic\" target=\"_blank\">Google prefers Responsive websites<\/a>), it will start to drop in Google\u2019s mobile search results. So pay attention to your search engine results pages (SERPs) and your site volume, and more importantly, put together a plan to upgrade your website to a responsive site.<\/p>\n<h2 style=\"text-align: justify;\">Why Go Responsive?<\/h2>\n<p style=\"text-align: justify;\">Google\u2019s announcement isn\u2019t the only reason you should upgrade to a responsive web design. For more information about responsive (mobile friendly) websites and how they can positively impact your business, read <a title=\"responsive website design\" href=\"https:\/\/new.be-ant.com\/?p=262\">our recent blog<\/a>.<\/p>\n<p>Or <a title=\"Contact Be-ant\" href=\"https:\/\/new.be-ant.com\/contact\/\">contact us today<\/a> to learn how we can re-design or upgrade your site..<\/p>\n<p>&nbsp;\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you made your website mobile friendly yet?\u00a0 If not, you are potentially looking at lost traffic and a significant drop in search engine rankings not too far down the road according to our friends at Google. Google has been talking about their preference for mobile friendly and responsive websites for some time now \u2013 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-762","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/new.be-ant.com\/index.php?rest_route=\/wp\/v2\/posts\/762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.be-ant.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.be-ant.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.be-ant.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new.be-ant.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=762"}],"version-history":[{"count":0,"href":"https:\/\/new.be-ant.com\/index.php?rest_route=\/wp\/v2\/posts\/762\/revisions"}],"wp:attachment":[{"href":"https:\/\/new.be-ant.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.be-ant.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.be-ant.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}